Home Gallery Video Sony Party Animals Adorable Animals Feel the Beat in Super Slo-Mo in Sony Speakers Ad Online Spot Promotes GTK-XB7 Speakers By Alexandra Jardine. Published on May 25, 2016 Editor's Pick Sony had help from an animal behavior expert for this fun online ad for its GTK-XB7 speakers, which captures adorable dogs, cats and rabbits listening to music in super slo-mo. London PR-focused agency Hope & Glory and Unit9 Films director Cole Paviour worked with Dr. Anna Wilkinson, senior lecturer at the School of Life Sciences, University of Lincoln, on the film, which takes a fun look at animals reacting to music coming from the speakers. The results are captured in the minute-long video, which depicts the animals' reactions in 1000 FPS. Participants include an Afghan hound and impossibly cute rabbits, but probably the best footage is of a Persian cat sitting in one of the speakers -- looking a little like Betty Draper did when she sat on the washing machine in Series 1 of "Mad Men." See more on how it was done in a Behind-the-Scenes film. Rate this Ad You must be registered to rate the ad. Please Login or Register Now About CreditsDateMay 25, 2016Agency:Hope & Glory Client:SonyDirector:Cole PaviourProduction Company:Unit9 CategoryTVC GenreAnimals Latest Creativity News on Ad Age Community Films Signs Young, Winecoff Joins Epoch Murillo to Lead McDonald's Team at Alma, Mariano Joins Zulu Alpha Kilo Have You Entered Our 40 Under 40 Contest Yet? Related work Sony: Party Animals - Behind the Scenes Hope & Glory Sony: DEFY FCB New Zealand Sony: Turtle Cam Mori Inc.