Home Gallery Video Sony Party Animals Adorable Animals Feel the Beat in Super Slo-Mo in Sony Speakers Ad Online Spot Promotes GTK-XB7 Speakers By Alexandra Jardine. Published on May 25, 2016 Editor's Pick Sony had help from an animal behavior expert for this fun online ad for its GTK-XB7 speakers, which captures adorable dogs, cats and rabbits listening to music in super slo-mo. London PR-focused agency Hope & Glory and Unit9 Films director Cole Paviour worked with Dr. Anna Wilkinson, senior lecturer at the School of Life Sciences, University of Lincoln, on the film, which takes a fun look at animals reacting to music coming from the speakers. The results are captured in the minute-long video, which depicts the animals' reactions in 1000 FPS. Participants include an Afghan hound and impossibly cute rabbits, but probably the best footage is of a Persian cat sitting in one of the speakers -- looking a little like Betty Draper did when she sat on the washing machine in Series 1 of "Mad Men." See more on how it was done in a Behind-the-Scenes film. Rate this Ad You must be registered to rate the ad. Please Login or Register Now About CreditsDateMay 25, 2016Agency:Hope & Glory Client:SonyDirector:Cole PaviourProduction Company:Unit9 CategoryTVC GenreAnimals Latest Creativity News on Ad Age Creativity Top 5: The Best Brand Ideas of the Past Week English and Gartrell Join Deutsch, AKQA Hires Uttley Anomaly Taps Award-Winning Creatives on Dove, Burger King to Lead L.A. Office Related work Sony: Party Animals - Behind the Scenes Hope & Glory Sony: DEFY FCB New Zealand Sony: Turtle Cam Mori Inc.