Creativity

Adorable Animals Feel the Beat in Super Slo-Mo in Sony Speakers Ad

Online Spot Promotes GTK-XB7 Speakers

By Alexandra Jardine. Published on May 25, 2016

Editor's Pick

Sony had help from an animal behavior expert for this fun online ad for its GTK-XB7 speakers, which captures adorable dogs, cats and rabbits listening to music in super slo-mo.

London PR-focused agency Hope & Glory and Unit9 Films director Cole Paviour worked with Dr. Anna Wilkinson, senior lecturer at the School of Life Sciences, University of Lincoln, on the film, which takes a fun look at animals reacting to music coming from the speakers. The results are captured in the minute-long video, which depicts the animals' reactions in 1000 FPS. Participants include an Afghan hound and impossibly cute rabbits, but probably the best footage is of a Persian cat sitting in one of the speakers -- looking a little like Betty Draper did when she sat on the washing machine in Series 1 of "Mad Men."

See more on how it was done in a Behind-the-Scenes film.

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Credits

Date
May 25, 2016
Agency:
Hope & Glory
Client:
Sony
Director:
Cole Paviour
Production Company:
Unit9

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