Sony Pictures: 30 Days of Night

Nothing screams October like a good old-fashioned fright flick, and Sony Pictures’ 30 Days of Night promises to be just that. The film based on the graphic novel of the same name centers on Barrow, Alaska, a sn

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Nothing screams October like a good old-fashioned fright flick, and Sony Pictures’ 30 Days of Night promises to be just that. The film based on the graphic novel of the same name centers on Barrow, Alaska, a snow-soaked town that experiences thirty straight days of sundown, which thereby provokes a ghoulish breed of bloodsuckers to emerge with only one deadly goal in mind.

With mere weeks left until the Josh Hartnett-starring vehicle hits theaters, Sony’s gone to inventive lengths on the web to promote its film with the help of Brooklyn-based Big Spaceship, supplanting the usual advergame horseplay for a more complex, continual MMORPG effort that pits vampires against humans. By creating an account with username and password, users can choose sides and then scan whatever live rooms are open and enter the game, the goal of which is to reduce your opponents' health to ‘0’ by using your characters' attacks.

Inspired by the “Halo” effect, the 30 Days game, which is commandeered via TAB, arrows, and W, S, A and D keys, consists of five, Flash-aided levels that comprise separate locales in the Barrow community—city limits, the police station, general store, utilidor and Main Street. Each level includes six missions, one for each day, totaling, yes, 30 in all with each allowing a handful of players to get involved with the ability to also use live in-game chat. 

Along with the intricacies of the game play itself, Sony implemented several other facets incremental to the film’s plotline. Characters can not only access night vision and “bloodsniff” capabilities, they have the ability to heal or be healed, bite (vampires only, of course) and turn half-breed to go berserk on either type of opponent.  Like most MMORPGs, the 30 Days effort is not static, meaning users can accumulate wins, losses and kills that are saved and eventually tacked on a leaderboard depending on how well you play. Though the controls can be a bit sticky at times, the landscape is well-rendered and the immersion factor is commendable. 

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About

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Date
Sep 11, 2007
Client:
Sony Pictures
Agency:
Big Spaceship
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