Creativity

Forget Basketball, NBA Fans Were Transported Into PlayStation's 'God of War'

The Court Opened Up for Another Kind of Drama

By Ann-Christine Diaz. Published on Feb 12, 2018

Editor's Pick

NBA fans at the Oracle Arena in Oakland, Calif. got an other-worldly surprise during the Warriors and Spurs game this weekend. During half-time, the court transformed into wintry terrain from the upcoming PlayStation 4 title "God of War."

BBH New York created an unusual story that played out across the entire game floor. It depicted the game's father and son characters Kratos and Atreus vying against fierce enemies, harsh elements and challenging landscapes. The effort also played out on Facebook Live.

"God of War" for PS4 will release on April 20.

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Credits

Date
Feb 12, 2018
Agency:
BBH New York
Client:
Sony Playstation

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