Creativity

Sony Playstation Launches 'Greatness Exchange' Auction Platform for Game-related Gear

Greatness Exchange Picks Up Where 'Bid for Greatness' Left Off

Published on Oct 22, 2013

Editor's Pick

Over the summer, BBH New York released its first work for Sony Playstation 4, "Greatness Awaits," a 90-second spot calling on gamers to become bigger, better and more powerful. Shortly after, it extended the reach of the effort with an online push, "Bid for Greatness," which allowed players to bid on props and good featured in the blockbuster ad. Now, Sony and BBH are extending that idea into a full-blown digital auction house, the Greatness Exchange, where PS fans will be able to bid on more PlayStation game memorabilia from titles sucha as Killzone Shadow Fall and The Elder Scrolls, as well as concept art from the recent "Perfect Day" spot and two game-related excursions, including four days in Amsterdam for the "Killzone Induction Experience" and the "Uber Elder Scrolls Experience," which include roundtrip airfare and access to bring-your-own-computer gaming event QuakeCon 2014.

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About

Credits

Date
Oct 22, 2013
Agency:
BBH New York
Chief Creative Officer:
John Patroulis
Client:
Sony PlayStation
Executive Creative Director:
Ari Weiss
Interactive Creative Director:
Tim Nolan
Copywriter:
Ian Hart
Art Director:
Dave Brown
Sr. Interactive Producer:
Martin Mlekicki
Producer:
Jenn Mann
Producer:
Victoria Fishel
User Experience Designer:
Kelly Bignell
Head of Communications Planning:
Julian Cole
Strategist:
Benjamin Zoll
Editor:
AJ Gutierrez
Production Company:
Haus
Creative Director:
Rasmus Blaesbjerg
Head of Production:
Claudine Nichols
Director of Technology:
Dino Petrone
Senior Producer:
Tracey McAvoy
Senior Developer:
Joshua Thorp
Senior Developer:
Steve Scavo
Senior Developer:
Joshua McDonald
Developer:
Caleb Jeffrey

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