Creativity

Share Your Own Gameplay In Personalized Trailer For Killzone Shadow Fall

App For New Game Highlights PS4's Share Function By Using Players' Own Best Moments

Published on Dec 17, 2013

Editor's Pick

Sony PlayStation is letting players create their own trailer for its Killzone Shadow Fall, including their own gameplay footage, with an app designed to highlight PS4's new Share Function.

The app, which can be accessed on the game's accompanying website, was created by production company The Famous Group in collaboration with BBH New York (the agency behind the official launch spot). It allows gamers to upload and remix gameplay footage to create a personalized custom trailer after logging into the site through Facebook.

Gamers can include their own most epic moments of gameplay, and once they've pulled in their choices, use a drag-and-drop video editing tool to remix the content and submit the trailer for consideration. After a moderation step, users get a Facebook notice if their custom trailer is accepted, at which point they can share the trailer with friends and the gaming community on Facebook and Twitter. It's all designed at plugging the Share button on PS4, which lets users share their gameplay via social media.

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About

Credits

Date
Dec 17, 2013
Agency:
BBH New York
Client:
Sony Playstation Killzone Shadow Fall
Production Company:
The Famous Group
Managing Director:
David Kwan
Executive Creative Director:
Greg Harvey
Director of Interactive:
Michael Marina
Digital Strategy Director:
Sonya Cifuentes-Hiss
Interactive Producer:
Sofia Anjum
Development Lead:
Hayk Bezirganyan
Interactive Technical Project Manager:
David McGreavy
Technical Lead:
Brandon Fisch
Senior Developer:
Dave Sweeney
UX Lead:
Brittany Faix
UX Designer:
Melissa Sweet
Interactive Designer/Animator:
Spencer Dina

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