Sony Playstation: Little Big Planet - Tiny Billboards

For the launch of world creation video game "Little Big Planet" on Playstation 3, Deutsch has planted about 1,000 small yard-sign-sized billboards across San Francisco, Los Angeles and New York.

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For the launch of world creation video game "Little Big Planet" on Playstation 3, Deutsch has planted about 1,000 small yard-sign-sized billboards across San Francisco, Los Angeles and New York.
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About

Credits
Date
Aug 19, 2008
Client:
Sony
Agency:
Deutsch Los Angeles
President/CCO:
Eric Hirshberg
Group Creative Director:
Jason Elm
Group Creative Director:
Mike Bryce
Art Director:
Bernie Odowd
Designer:
Jessica Talmadge
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