Sony Playstation: Long Live Play

Every character needs a hero.

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Editor's Pick

Sony takes a bunch of cult characters from PlayStation's 15 year history and brings them to life, together in one place, for this spot celebrating gamers. As they congregate in a bar, it turns out they've all got one hero in common: a gamer called Michael.

In order to make the 'characters' as authentic as possible, agency Deutsch LA worked with 15 software publishers including EA, Activision, Ubisoft, Square Enix, WB, Konami and Namcoin, getting approval for their portrayal and even hiring the actual voice talent from the games. Over 3000 hours of special effects were also used to create the two minute spot, part of a new campaign for PS3 entitled 'Long Live Play' (sixty second and thirty second versions of the spot will run on TV). The campaign also includes social media, with a Facebook app enabling gamers to personalize the 'Michael' spot using their own content.

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About

Credits
Date
Oct 12, 2011
Agency:
Deutsch Los Angeles
Client:
Sony Playstation
Director:
Simon McQuoid
Production Company:
Imperial Woodpecker
Chief Creative Officer:
Mark Hunter
CEO/Chief Creative Officer:
Eric Hirshberg
Group Creative Director:
Jason Elm
Copywriter:
Jason Elm
Group Creative Director:
Shannon McGlothin
Art Director:
Shannon McGlothin
Art Director:
Mike Bryce
Group Creative Director:
Mike Bryce
Associate Creative Director:
Sam Bergen
Copywriter:
Sam Bergen
Copywriter:
Josh Fell
Associate Creative Director:
Josh Fell
Senior Art Director:
Ryan Dickey
Senior Producer:
Marisa Wasser
Music Supervisor:
Marisa Wasser
Director of Broadcast Production:
Victoria Guenier
Director of Integrated Production:
Vic Palumbo
Production Company:
Imperial Woodpecker
Director:
Simon McQuoid
Director of Photography:
Jan Velicky
Executive Producer:
Doug Halbert
Line Producer:
Anita Wetterstedt
Line Producer:
Jitka Fridrichova
1st AD:
Patrick Cadell
Editorial:
Cut & Run
Editor:
Steve Gandolfi
Assistant Editor:
Isaac Chan
Managing Director:
Michelle Burke
Senior Producer:
Christie Price
Post Facility:
The Mill - LA
Colorist:
Adam Scott
Visual Effects Company:
The Mill - LA
3D Supervisor:
John Leonti
2D Supervisor:
Phil Crowe
Compositor:
Pete Hodsman
Compositor:
Yam Sundar
Matte Painter:
Andy Wheater
Executive Producer:
Stephen Venning
Producer:
Adam Reeb
Composer:
Robert Miller
Producer:
Kristina Iwankiw
Sound Company:
740 Sound Design
Sound Designer:
Andrew Tracey
Sound Designer:
Eddie Kim
Sound Designer:
Rommel Molina
Executive Producer:
Scott Ganary
Audio Post Company:
Lime Studios

See more credits

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