Creativity

Sony Playstation: SOCOM Crosstalk

Taking down terrorists isn't the only endeavor that requires teamwork. Case in point? Zugara's online campaign for Sony PlayStation's new pair of SOCOM titles. To emphasize the interconnected gameplay that carries over from &a

Published on Feb 21, 2007

Editor's Pick

Taking down terrorists isn't the only endeavor that requires teamwork. Case in point? Zugara's online campaign for Sony PlayStation's new pair of SOCOM titles. To emphasize the interconnected gameplay that carries over from SOCOM: Combined Assault (for the PS2) to SOCOM: FireTeam Bravo 2 (for the PSP), the interactive agency created a simulated SOCOM mission that spans the websites for both games. "We developed two unique creative concepts that dynamically shared data," says Zugara lead designer Hans Forsman. "Keeping authenticity in mind, each site is differentiated through the tactical dress of the host (former Navy SEAL Rob Roy) as well as the sites' design, color schemes and sounds, while making a connection between the two through navigation principles and the Crosstalk feature."

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About

Credits

Date
Feb 21, 2007
Agency:
Zugara
Client:
Sony Playstation

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