Creativity

Sony Playstation Wants to Make Heroes Out of All of You

Latest Installment of 'Where the Gamers' Play Turns Fans into Works of Art

Published on Jul 31, 2014

Editor's Pick

At gaming convention E3 earlier this year, PlayStation aimed to memorialize gamers with the launch of the "Where the Greatest Play" campaign, created out of BBH New York. The effort sought to cast gamers in the same light as our honored heroes from history.

It launched with a massive mural outside the L.A. convention center. Artist Andreas Englund recreated the epic 1851 painting of George Washington Crossing the Delaware by Emanuel Leutz, but replaced the figures within with famous characters from Sony game titles. Washington's silhouette, however, was left blank and in an online contest, fans could vote on which of five inspirational gamers would take his place.

A player named Joey Chu emerged the winner, but now, Sony wants to celebrate others too. Phase two of the campaign, which launches this week, invites other gamers to customize the famous painting with characters of their choice. They can also enter the "Gamer Masterpiece" contest for a chance to win a real-world version of the artwork.

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About

Credits

Date
Jul 31, 2014
Agency:
BBH New York
Client:
Sony Playstation

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