Creativity

It's a Beautiful Summer Day But Nobody's Outside in This PlayStation Ad

Spot Set to 'Brady Bunch' Tune 'Sunshine Day' Promotes Sony's Days of Play Promotion

By Alexandra Jardine. Published on Jun 06, 2017

Editor's Pick

Sony PlayStation's latest spot is set to the jaunty tune of "Sunshine Day" from American TV classic "The Brady Bunch." It's a beautiful day and we see a pool, an ice-cream truck by the ocean, a tennis court, a suburb full of houses with pools. But wait...there's something wrong. The pool is empty except for a solitary floating lilo, the ice creams are crawling with wasps, the tennis court is full of unplayed balls and the streets are silent. Has there been a zombie apocalypse, you might wonder? Happily (or, you might say, depressingly) no -- everyone's inside playing PlayStation.

The spot, by BBH New York, is part of a global initiative to celebrate gaming and promote the brand's Days of Play initiative being held in several markets. It runs from June 9-17.

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About

Credits

Date
Jun 06, 2017
Agency:
BBH New York
Client:
Sony Playstation
Creative Chairman:
John Patroulis
Executive Creative Director:
Gerard Caputo
Creative Director:
Dave Brown
Creative Director:
Daniel Bonder
Art Director:
Alex Thompson
Copywriter:
Alanna Watson
Head of Design:
Bruno Borges
Director of Business Affairs:
Breck Henson
Business Director:
Finnian O'Neill
Account Director:
Kendra Schaaf
Account Manager:
Enrique Espinetti
Account Executive:
Brian Groff
Head of Production:
Kate Morrison
Executive Producer:
Adam Perloff
Strategy Director:
Kendra Salvatore
Strategist:
Dylan Fauss
Communication Planner:
Zack Green
UX Director:
Kelly Bignell-Asedo
Production Company:
Furlined
Director:
Speck and Gordon
Director of Photography:
Jeff Cutter
Line Producer:
Greg Schultz
Editor:
Andy McGraw
Edit Company:
Cartel
VFX:
Blacksmith
Sound Design:
Q Department
Mix:
Sound Lounge
Mixer:
Tom Jucarone

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