It's a Beautiful Summer Day But Nobody's Outside in This PlayStation Ad

Spot Set to 'Brady Bunch' Tune 'Sunshine Day' Promotes Sony's Days of Play Promotion

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Sony PlayStation's latest spot is set to the jaunty tune of "Sunshine Day" from American TV classic "The Brady Bunch." It's a beautiful day and we see a pool, an ice-cream truck by the ocean, a tennis court, a suburb full of houses with pools. But wait...there's something wrong. The pool is empty except for a solitary floating lilo, the ice creams are crawling with wasps, the tennis court is full of unplayed balls and the streets are silent. Has there been a zombie apocalypse, you might wonder? Happily (or, you might say, depressingly) no -- everyone's inside playing PlayStation.

The spot, by BBH New York, is part of a global initiative to celebrate gaming and promote the brand's Days of Play initiative being held in several markets. It runs from June 9-17.

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About

Credits
Date
Jun 06, 2017
Agency:
BBH New York
Client:
Sony Playstation
Creative Chairman:
John Patroulis
Executive Creative Director:
Gerard Caputo
Creative Director:
Dave Brown
Creative Director:
Daniel Bonder
Art Director:
Alex Thompson
Copywriter:
Alanna Watson
Head of Design:
Bruno Borges
Director of Business Affairs:
Breck Henson
Business Director:
Finnian O'Neill
Account Director:
Kendra Schaaf
Account Manager:
Enrique Espinetti
Account Executive:
Brian Groff
Head of Production:
Kate Morrison
Executive Producer:
Adam Perloff
Strategy Director:
Kendra Salvatore
Strategist:
Dylan Fauss
Communication Planner:
Zack Green
UX Director:
Kelly Bignell-Asedo
Production Company:
Furlined
Director:
Speck and Gordon
Director of Photography:
Jeff Cutter
Line Producer:
Greg Schultz
Editor:
Andy McGraw
Edit Company:
Cartel
VFX:
Blacksmith
Sound Design:
Q Department
Mix:
Sound Lounge
Mixer:
Tom Jucarone

See more credits

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