Creativity

Who Knew? Hours Playing PlayStation Could Land You a Great Job

Brand Encourages Players to Upgrade to PS4 With Humorous Spots by BBH

By Alexandra Jardine. Published on Sep 01, 2017

Editor's Pick

What is it about guys and confidence this week? First of all, Dockers' new global campaign told men how to get a raise at work -- by wearing flexible khakis that give you confidence. Then VW showed us how getting behind the wheel of an SUV could cure a best man's nerves. Now Sony PlayStation is claiming that all those skills you developed when you sit around gaming at home in your pajamas can actually help you land you the job you want (or the girl.)

A new campaign by BBH New York centers on a 20 something guy who has to deal with situations including a job interview and, in an upcoming spot launching in October, a meeting with his girlfriend's father.

Every question -- such as, "So, Gary. We're looking for someone who's a real team player," and "So, Gary. We're looking for someone who thrives in a fast-paced environment" -- triggers his gameplay memories and achievements in games like Star Wars Battlefront II, God of War and NBA2K 18, among many other soon-to-be launched titles.

Matthew Swanson at Epoch is the director of the campaign, which is designed to highlight reasons for gamers to upgrade to the PS4 console.

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About

Credits

Date
Sep 01, 2017
Agency:
BBH New York
Client:
Sony PlayStation
SVP, Marketing and Head of PlayStation Network:
Eric Lempel
VP Marketing:
Mary Yee
Director Brand Marketing:
Eric Lachter
Brand Manager:
Alex Gomez
Associate Marketing Manager:
Dianne Segovia
Manager, Agency Partnerships:
Renée M. Holt
Chief Creative Officer:
Gerard Caputo
Group Creative Director:
Daniel Bonder
Group Creative Director:
Dave Brown
Creative Director:
Hugo Bierschenk
Creative Director:
Dean Woodhouse
Art Director:
Bruno Franchino
Copywriter:
Hora Sormani
Head of Production:
Kate Morrison
Executive Producer:
Sam Kilbreth
Director of Business Affairs:
Breck Henson
Account Director:
Kendra Schaaf
Account Manager:
Johnny Skwirut
Head of Strategy:
Kendra Salvatore
UX Director:
Kelly Bignell-Asedo
Strategist:
Alex Beerden
Strategist:
Dylan Fauss
Communications Planner:
Zack Green
Production Company:
Epoch Films
Director:
Matthew Swanson
Director of Photography:
Larkin Seiple
Executive Producer:
Melissa Culligan
Line Producer:
Eric Sedorovitz
Edit Company:
Mackcut
Editor:
Ryan Steele
VFX/Color:
The Mill
Mix:
Brian Goodheart
Mix:
Sonic Union
Music:
JSM
Slaughterhouse Editor:
Jim Schwartz
Slaughterhouse Producer:
Maggie Miller

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