Creativity

Life as a PS4 Player? It's Like a Funky Music Video

VFX and Dance Make Gaming Look Like Clubbing

By Alexandra Jardine. Published on Nov 05, 2015

Editor's Pick

Sony would have you believe life as a PlayStation 4 player is like living in a funky music video, with this European spot promoting the console in time for the holiday gift season. It features a player dancing to the beat of "Go!" by The Chemical Brothers, as he embarks on his day living in a magical PlayStation house. It's designed to highlight new features of gaming, like Virtual Reality, as the player connects with his friends and immerses himself in the gaming world. The ad, by 180 Amsterdam, is upbeat and fun, with some nice use of VFX (done by MPC). It was directed by Bjoern Rhuemann at Blink.

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About

Credits

Date
Nov 05, 2015
Agency:
180 Amsterdam
Client:
Sony PlayStation

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