Creativity

Sony Playstation Vita: The World is in Play

No more double lives.

Published on Feb 14, 2012

Editor's Pick

180 Amsterdam lifts the veil on the Sony PSP successor the Playstation Vita with this new trailer featuring head-on vignettes of gamers--clearly referencing the famous Frank Budgen-directed "Double Life" spot for the Playstation 2. But the message here is decidedly different. While "Double Life" was all about escapism, and the exciting worlds gamers could explore alone, outside of their "normal" lives, this new spot, directed by Independent's Cary Fukunaga (Sin Nombre, Jane Eyre) is all about the social aspect and the massive world of gameplay afforded by the device. "The World is in Play," the tag reads. The Vita is set to arrive in the U.K. on February 22.

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About

Credits

Date
Feb 14, 2012
Agency:
180 Amsterdam
Client:
Sony Playstation Vita
Director:
Cary Fukunaga
Production Company:
Independent
ECD:
Al Moseley
CD:
Galen Graham
AD:
Martin Terhart
CW:
David Chalu
Planning Director:
Jonas Vail
Agency Producer:
Richard Firminger
Producer:
Emma Butterworth
Executive Producer:
Jani Guest
Editor:
Russell Icke
Post Production:
MPC-LA
Producer:
Scott Griffin
Post Producer:
Scott Griffin
Flame Operator:
Ludovic Fealy
Sound Design:
Factory
DOP:
Adriano Goldman
Production Designer:
Chris Jones
Composer:
Pete Raeburn
Photographer:
Alex Telford
Agency Print Producer:
Meredith Bergonzi
Media Planning/Buyer:
OMD

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