Creativity

Sony PS3: Killzone 2 Web Game

U.K.-based Agency Republic has launched a unique web game that promotes Sony Playstation 3's new Killzone 2 release.

You can visit the Killzone web game site to download and install a t

Published on Mar 02, 2009

Editor's Pick

U.K.-based Agency Republic has launched a unique web game that promotes Sony Playstation 3's new Killzone 2 release.

You can visit the Killzone web game site to download and install a toolbar that engages a spontaneous shoot-em-up battle with the game's evil Helghast characters while you surf the web. For example, when you visit sites like Google, Flickr, Yahoo or MSN, the toolbar randomly activates to say "you are under attack." You then have 15 seconds to engage the toolbar, start the game and open fire on the evildoers. Participants can also activate "squad play" where they can ping other friends who've installed the toolbar to take part in the same battle.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
Mar 02, 2009
Agency:
Agency Republic
Executive Creative Director:
Gavin Gordon-Rogers
Client:
Sony
Creative Director:
Alistair Campbell
Flash Development/Design:
Agency Republic

Need a credit fix? Contact the Creativity Editors

Tags

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.