Creativity

Sony PS3: PLAY B3YOND

With gamers across the country in a mindless tizzy over the U.S. launch of Sony's highly anticipated (and highly priced) PlayStation 3 console, those who don't have a spare $600 to shell out can at the very least get a taste of the hy

Published on Nov 17, 2006

Editor's Pick

With gamers across the country in a mindless tizzy over the U.S. launch of Sony's highly anticipated (and highly priced) PlayStation 3 console, those who don't have a spare $600 to shell out can at the very least get a taste of the hype by checking out the teaser website created by Tequila/L.A. Befuddled visitors are confronted with a lonely PS3 console sitting in the middle of a completely white room—upon further exploration, a series of well-placed mouse clicks reveals a hidden code on the wall, written in a strange alphabet of symbols taken from the PS3's controller. Amateur cryptographers, hardcore programmers and aspiring hackers alike can crack the code tp unlock all sorts of goodies, including game trailers and developer interviews. Plus, the newest round of content updates on the site includes a series of videos offering behind-the-scenes explanations of the new console's newfangled technology.

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About

Credits

Date
Nov 17, 2006
Associate Creative Director:
Nick Davidge
Art Director:
Garman Yip
Copywriter:
Glenn Sanders
Copywriter:
Ken Youngleib
Copywriter:
Nick Davidge
Animation:
Chris Williams
Animation:
Jefferson Wu
Motion Graphics:
Nick Dertavitian
Motion Graphics:
Josh Reyes
Motion Graphics:
Chris Burkhalter
Motion Graphics:
Jason Beattle
Technical Director:
John Byrne
Flash Director:
Jon Ruppel
Flash Animation:
Jim Darling
Flash Developer:
Andrew Keegan
Flash Developer:
Brett Walker
Executive Producer:
Robbie Whiting
Senior Producer:
Rod Cha
Artist:
Brian Frisk
Editor:
Trevin Matcek
Agency:
Tequila Australia
Sound Effects:
740 Sound Design
Client:
Sony PS3

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