Creativity

Sony: Rec You Viral

Using a handy site like YouTube to sow the seeds of its nifty Walkman campaign, Sony, along with agencies GT Tokyo/Dentsu and production outfit NON-GRID provide the making-of moments that define the reinvention of its landmark product. Read more here

Published on Oct 31, 2007

Editor's Pick

Using a handy site like YouTube to sow the seeds of its nifty Walkman campaign, Sony, along with agencies GT Tokyo/Dentsu and production outfit NON-GRID provide the making-of moments that define the reinvention of its landmark product. Read more here.

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About

Credits

Date
Oct 31, 2007
Client:
Sony
Agency:
GT Tokyo
Agency:
Denstu
CD/Art Director:
Naoki Ito
Agency Producer:
Yasuhisa Kudo
Designer:
Saiko Kamikanda
Production Company:
NON-GRID
Director:
Qanta Shimizu
Director:
Hiroshi Koike
Project Manager:
Masaki Endo
Designer:
Kohei Kawasaki
Flash Programmer:
Keita Kuroki
Systems Engineering:
S2Factory
Systems Engineer:
Hiroyuki Hanai
Systems Engineer:
Takuho Yoshizu
Systems Engineer:
Hisahumi Matsushita
Producer:
Atsuki Yukawa
Production Manager:
Soyogi Sugiura
Movie Engine:
Motion Portrait
Editorial Company:
ST Interfield
Editor:
JunKitajima JunKitajima
Sound:
Aozora Co.
Sound Designer:
Tokio Noguchi

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