Creativity

Sony: The Xperia Soda Stunt

It's soda-proof.

Published on Nov 07, 2012

Editor's Pick

CP&B demonstrates the new Sony Xperia acro S smartphone -- which is waterproof -- with a fun stunt in a Norway theater.

Patrons attending the James Bond flick "Skyfall" were given free sodas at the start of the movie. Before the movie started, a video played, telling the audience that some of those soda cups had free Xperia phones inside them. If your cup rang, the (now sopping wet and probably sticky) device, was yours.

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About

Credits

Date
Nov 07, 2012
Agency:
CP+B
Client:
Sony
ECD:
Gustav Martner
CD:
Jonas Wittenmark
CD:
Tobias Carlson
AD:
Jonas Wittenmark
CW:
Tobias Carlson
Jr. Art Director:
Jakob Eriksson
Jr. Copywriter:
Elof Ivarsson
Agency Producer:
Annika Andreasson
Event Agency:
Grandins Flying Circus
Prod. Co.:
Vidiots

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