Sony UK worked with 'binaural' sound designer Nick Ryan on a video project designed to show off its 3D sound technology. It created a video in which viewers step into the shoes of a headline music act preparing to take the stage at London's O2 Academy, Brixton. They experience the noises, backstage and onstage, that the band would hear. The sounds are combined with photography by Sony World Photography Award winner Andrew Scriven.
You can also watch the 'Making Of' video to find out how it was done.