Sony Vaio (Latin America): A Multimedia Self-Demo

In a Sony Vaio Latin American campaign, from L.A. agency Ignited Minds, the product becomes its own demo. In an effort to "create a higher perceived value for Vaio, the spotlight was placed on functionality," explains writer Dave Muraca. &q

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In a Sony Vaio Latin American campaign, from L.A. agency Ignited Minds, the product becomes its own demo. In an effort to "create a higher perceived value for Vaio, the spotlight was placed on functionality," explains writer Dave Muraca. "Research indicated that Vaio's line of software
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About

Credits
Date
Dec 23, 2004
Client:
Sony Vaio (Latin America)
Executive Creative Director:
Ron Gould
Associate Creative Director:
Mike Wolfsohn
Art Director:
Christian Osmers
Art Director:
Tim Washburn
Copywriter:
Dave Muraca
Photographer:
Rick Chou
Agency:
Ignited Minds
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