Creativity

Sony: Vaio Mannequins

To highlight the Vaio's fashion credentials, Sony partnered with six designers to outfit "live mannequins," models dressed and choreographed like real life plastic window women, to show off the notebooks. The mannequins, demonstrating and o

Published on Feb 03, 2009

Editor's Pick

To highlight the Vaio's fashion credentials, Sony partnered with six designers to outfit "live mannequins," models dressed and choreographed like real life plastic window women, to show off the notebooks. The mannequins, demonstrating and offering trials with the Sony Vaio P Series notebooks, will appear in various locations across New York City until February 14. Watch a video of the campaign here.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
Feb 03, 2009
Client:
Sony
Agency:
180 Los Angeles
Executive Creative Director:
William Gelner
Creative Director:
Joel Rodriguez
Creative Director:
John Matejczyk
Art Director:
Lindsey Aquino
Copywriter:
Graham Douglas
Executive Producer:
Peter Cline
Producer:
Kate Morrison
Event Production:
Jack Morton
Photographer:
Bjorn Iooss

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.