With Verizon and Sprite already in the remix/mashup promotional game, Sony is the latest to step out with "Remix Your Life," a site/campaign promoting the brand's new FZ, TZ and CR laptop models. The site's main component, which aims to match your personality to the right laptop, is the "Life Remixer" tool, which lets users with a webcam and microphone create remixes of their own actions--i.e. singing, moving, etc.
Videos, both amateur and produced, are available for viewing and are well-executed examples of the tool at work--though the page load time leaves something to be desired.
- Aug 10, 2007