Sony Vaio: Rocket Project: We Have Liftoff

Up in the air.

Published on

Editor's Pick

Sony's Rocket project finally achieved liftoff. Earlier this year, 180 L.A. launched an integrated program that turned some eager young students into rocket scientists, in an effort to showcase Sony Vaio and Intel Chip computing power. The kids teamed up with Tom Atchison of Rocket Mavericks for some serious schooling, and after seven months and some unexpected weather delays, in July they finally launched a 29-foot, 1,100 pound two stage rocket 147,000 feet into the air, achieving a top speed of Mach 2.8. The whole story will be told this fall in a documentary on the Science Channel.

See more about the Sony Vaio Rocket Project here.
Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now

About

Credits
Date
Jul 29, 2010
Agency:
180 LA
Client:
Sony Vaio
Executive Creative Director:
William Gelner
Agency:
180 Los Angeles
Creative Director:
Ari Weiss
Creative Director:
Gavin Lester
Creative Director:
Amir Farhang
Art Director:
Ryan Pocket Fluet
Art Director:
Jungshih Wang
Copywriter:
Ben Barney
Designer:
Kevin Will Chen
Head of Production/Managing Partner:
Peter Cline
Senior Producer:
David Emery
Digital Producer:
Christopher Neff
Planner:
Brit Browning
Website Development:
Hello Design
Creative Director:
David Lai
Creative Director:
Hiro Niwa
Associate Creative Director:
Sung Hean
Design Director:
Eunice Oh
Executive Producer:
George Lee
Senior Project Lead:
Barry Chiang
Technical Lead:
Justin Blackwell
Production Company:
@radical.media
Director of Photography:
Bill Winters
Director of Photography:
Stephen Dickter
Director of Photography:
Chris Messina
Director of Photography:
Matthew Akers
Director of Photography:
Zoran Popovic
Executive Producer:
Frank Scherma
Executive Producer:
Justin Wilkes
Head Of Production:
Bob Stein
Director:
Andrew Fried
Producer:
Andrew Fried
Story Producer:
Amy Korngiebel
Casting Director:
Aine Carey
Production Staff:
Denny Rubianes
Production Staff:
Kelly Martin
Editorial Company:
Outpost Digital
Editor:
Ting Poo
Executive Producer:
Liz Frisell-Mason
Producer:
Chanel Boyd
Assistant Editor:
Chris Messina
Music:
Stock
Senior VP Corporate Marketing:
Stuart Redsun
Director of Brand Messaging:
Alberto Escobedo
Senior Manager of Brand Messaging:
Ken Byers

See more credits

Category
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age