Creativity

Sony Recreates Pachelbel's Canon Out Of Dripping Water

Japanese Film via Mori + Drill Uses Over 700 Sound Samples To Reimagine the Classic

Published on Oct 21, 2013

Editor's Pick

Japanese agency Mori + Drill created this breathtaking film for Sony in which water droplets play a "rock version" of Pachelbel's Canon. The agency filmed the commercial in the riverhead area in Kumamoto, Kyushu, renowned for its high quality of pure natural water, and synched the footage of the dancing water with the sounds of H20, filmed and recorded around the area.The spot advertises Sony's image sensors, which are made using the groundwater from Sony's Kumamoto Technology Center in the area.

More than 700 sound samples were recorded and edited in order to make the tune, using technology such as waterproof microphones. At the first, the song is hard to discern, but as the film progresses and edits become faster, it becomes totally apparent. To see how the agency achieved the amazing feat, watch the Making Of video.

Previously, creative director Morihiro Harano and Drill created another delightful musical experience in 2011, the celebrated "Xylophone" spot for NTT DoCoMo.

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Credits

Date
Oct 21, 2013
Agency:
Mori + Drill
Client:
Sony
Creative Director:
Morihiro Harano
Art Director:
Jun Nishida
Copywriter:
Morihiro Harano
Copywriter:
Ankur Rander
Music:
Shinya Kiyokawa
Music:
Kenjiro Matsuo
Director:
Seiichi Hishikawa
Cinematographer:
Eitaro Yamamoto
Cinematographer:
Seiichi Hishikawa
Cinematographer:
Yutaka Obara
Recordist:
Toshiro Matsumoto
Offline Editor:
Seiichi Hishikawa
Offline Editor:
Yutaka Obara
Offline Editor:
Ryosei Suzuki
Online Editor:
Hitoshi Kimura
Mixer:
Kazue Akiyama
Production Designer:
Ken Yamada
Project Manager:
Motoko Shimizu
Production Manager:
Shinji Urano
Producer:
Toshifumi Oiso
Producer:
Takashi Ueno
Production Company:
Engine Plus
Production Company:
Drawing and Manual
Production Company:
Invisible Design Lab

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