Creativity

Sony Xperia: Be Moved

Celebrating Sony.

Published on Feb 27, 2013

Editor's Pick

David Bowie's "Sound and Vision," which we just saw re-imagined by Beck for Lincoln's "Hello Again" campaign, is one of the best parts of this delightful new commercial for Sony Mobile, created by McCann London.

Directed by Tarsem at Radical, the spot premiered at the Mobile World Congress in Barcelona, and revisits key Sony technology, like the handycam and the walkman, to show how everyone at some point has experienced a bit of the brand in their lives.

At the end, Sony's new phone appears, acting as the culmination of all of Sony's expertise wrapped up in one package -- the phone uses aspects of Sony BRAVIA tech, the Walkman, Sony camera and the Playstation.

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About

Credits

Date
Feb 27, 2013
Agency:
McCann - London
CD:
Robert Doubal
Client:
Sony Xperia
CD:
Lolly Thomson
AD:
Michael Thomason
AD:
Zoe Sys Vogelius
Copywriter:
Chloe Grindle
Copywriter:
Thomas Ilum
Agency Producer:
Paula Mackersey
Agency Producer:
Pam Oskam
Director:
Tarsem
Prod. Co.:
Radical
Producer:
Tommy Turtle
Post Prod:
Smoke & Mirrors

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