Creativity

Sony Combines a Dazzling Light Show, Snowboarders and London Grammar in Latest Ad

Spot for Xperia Z3 Waterproof Phones Also Communicates a Product Message

Published on Sep 29, 2014

Editor's Pick

Could Sony's new ad for its Xperia Z3 waterproof phone be any more of-the-moment? It combines a dazzling light show with snowboarders -- currently much in-demand in the ad world, judging by this and Nissan's new Juke spot featuring snowboarder Jenny Jones -- and music by uber-cool U.K. band London Grammar. Filmed in the Argentine Andes, the snowboarders are illuminated as they descend a wooded mountain at night. The light filtering through the trees and the ethereal quality of the soundtrack -- "Night Call," London Grammar's first to be used in a commercial -- add to the mood. There's also a strong product message: the Xperia Z3 takes "incredible photos even in low light," and we're assuming a waterproof phone is not a bad thing if you're on a snowy mountain.

The ad is by adam&eve/DDB London, and was directed by Outsider's Peter Thwaites, with the light-show technology designed and produced by Legacy, a special-effects studio based in LA.

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About

Credits

Date
Sep 29, 2014
Agency:
Adam & Eve/DDB London
Client:
Sony Xperia
Executive Creative Director:
Ben Tollett
Creative Director:
Aidan McClure
Creative Director:
Laurent Simon
Planning Partner:
Toby Harrison
Group Managing Director:
Xavier Rees
Business Director:
Ken Mulligan
Account Director:
Britt Lippett
Account Manager:
Giulia Borina
Agency Producer:
Jack Bayley
Creative Producer:
Hülya Corty
Production Company:
Outsider | The Corner Shop
Director:
Peter Thwaites
Executive Producer:
Anna Hashmi
Light technology:
Legacy Effects
Editing:
Work Post
Soundtrack name and composer:
"Nightcall" by London Grammar
Post Production:
Smoke & Mirrors
Photographer:
Ben Stockley

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