Sony Xperia: Made of Imagination

Inside a little boy's imagination.

Published on

Editor's Pick

McCann Worldgroup and Sony Xperia's global campaign, which features spots directed by Wes Anderson, has launched its first full length commercial. Anderson translated an eight-year-old boy's fantastical imaginings of how a Sony Xperia smartphone works into a beautiful stop-motion animation video. With help from Laika/house, the video is about the "tiny robots" that make the phone work.

The campaign is called 'Made of Imagination,' with more TV, print, digital, OOH and retail deployments waiting in the wings.

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About

Credits
Date
Mar 22, 2012
Agency:
McCann Worldgroup
Chairman/CCO:
Linus Karlsson
Client:
Sony Xperia
Vice Chairman/ECD:
Andreas Dahlqvist
EVP, Executive Creative Director:
Tom Murphy
EVP, Executive Creative Director:
Sean Bryan
SVP, Executive Producer:
Greg Lotus
VP, Creative Director:
Jason Schmall
VP, Creative Director:
Mat Bisher
CW:
Ryan Montanti
AD:
Richard Kluver
Production:
Moxie Pictures
Director:
Wes Anderson
EP:
Dan Levinson
Producer:
Jeremy Dawson
Producer:
Molly Cooper
Production:
LAIKA/house
President/EP:
Lourri Hammack
Animation Director:
Mark Gustafson
Producer:
Rebecca Bowen
Production Design/Art Direction:
Nelson Lowry
Associate Art Director:
Julian Laverdiere
Editor:
Andy Weisblum
Music Supervisor:
Randall Poster
Sound Design:
Craig Henighan
Sound Engineer:
Joe O'Connell Blast Audio
Head of Production:
Roger Zorovich
Exec. Producer:
Lizzie Schwartz

See more credits

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