Best of 2014 #6 Interactive/Integrated/Social: Sony Develops Cute Apps to Show Off Its Waterproof Phone

Play Games in the Bath or Sing Karaoke in the Rain

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Editor's Pick

Through this week, we continue our countdown of the best work of the year in TV/Film, Print/Outdoor/Design and Interactive (IX)/Integrated/Social. See all the Best of 2014 so far here.

At #6 in Interactive/Integrated, to show off the waterproof qualities of the Sony Xperia smartphones, Wieden & Kennedy, Portland created this series of inventive apps and games that could only work when the handsets were submerged in water.

Original Post:

As ruining your smartphone by dropping it in water becomes a thing of the past, smartphone manufacturers are having fun showing off their waterproof handsets this summer. First Samsung challenged Zurich-dwellers to take an underwater selfie. And now Sony has developed a set of cute apps for its Xperia Z1S handsets, that tell you when the phone is in, or out, of water.

The suite of underwater apps includes Goldie, an on-screen fish who gets happy when the phone is submerged, and starts flipping around when it's taken out; a "Tiny Umbrella" that you can put on your phone when it's raining; Plantimal, a mutant creature which you can make grow by watering every day and Sink Sunk, a tiny submarine game you can play in the bath. Rainy-oke lets you sing karaoke in the rain, and Photo Lab lets you "develop" photos by dunking the phone in water. Each app is being promoted by a 30-second video, developed by Wieden + Kennedy Portland, which also helped create the apps.

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About

Credits
Date
Aug 20, 2014
Agency:
Wieden + Kennedy Portland
Client:
Sony Xperia
Creative Director:
Mike Giepert
Creative Director:
Dan Hon
Creative Director:
Chris Mitton
Copywriter:
Charlie Gschwend
Art Director:
Devin Gillespie
UX Lead:
Jason Sack
Head of Interactive Production:
Pierre Wendling
Interactive Producer:
Tricia Huetig
Interactive Producer:
Andrew Abraham
Strategy Director:
Anibal Casso
Interactive Strategist:
Justin Micklish
Interactive Strategist:
Matt Hisamoto
Comms Planning:
Lisa Christy
Associate Director of Technology:
Ryan Bowers
QA:
Robb Hand
QA:
Rachel Mason
QA:
Pete Hensing
Executive Creative Director:
Andrew Plimmer
Lead Developer:
Tim Hobbs
Art Director:
Monique Browne
Development Partner Company:
SoftFacade
Digital Creative:
Billy McDermott
Producer:
Jen Fiske
Director:
Sean Pecknold
Executive Creative Director:
Susan Hoffman
Executive Creative Director:
Joe Staples
Production Company:
The Academy
Editorial Company:
Joint
Development Partner:
Motim

See more credits

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Category
Industry
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