SOS Children's Villages: AppAid

Use your phone, collect donation money.

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Akestam Holst has come up with an innovative app for Swedish charity SOS Children's Villages that links donations to smartphone usage. With AppAid, currently available for Android if you have a Swedish mobile subscription only, every time you use your mobile you collect money for potential donations.

The app essentially gives you stats about your smartphone usage (such as how often you unlock your phone, interval and frequency) - but it comes at a price. Every time you unlock your phone, 0,2 SEK (about 3 cents) is 'collected' in the app for SOS Children's Villages. You also get reminders about how much you've 'collected' and you can then choose to donate the money directly.

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About

Credits
Date
Dec 15, 2011
Agency:
Akestam Holst
Client:
SOS Children's Villages
Production Company:
Society 46
Executive Creative Director:
Andreas Ullenius
Art Director:
Bjorn Kusa
Copywriter:
Patrick Dry
Planner:
Lars Friberg
Film Editor:
Oscar Tornros
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