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Drink Out of Your Own Face By Winning Southern Comfort's New Contest

W&K New York Overhauls Brand's Website

Editor's Pick

Imagine sipping your next drink from an outrageous, humongous mug shaped in the form of your head. If you're creative enough with SoCo inspired drinks, you might just be doing that soon. Southern Comfort and Wieden & Kennedy New York have premiered a new site for the drink brand, which serves as a platform for drinkers to show the brand how they like their Comfort.

You can create drinks and share, get recipes, and learn about history. Pick the right container for your drinks, fill it up, and name it. Enter your creation into the contest, "Go Drink Yourself," for a chance to win a hand-crafted, one-of-a-kind mug with your face on it.

The site itself also reflects the brand's "Whatever's Comfortable" -- even the 404 page.

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About

Credits
Date
Apr 02, 2014
Agency:
Wieden + Kennedy
Client:
Southern Comfort
Executive Creative Director:
Mark Fitzloff
Executive Creative Director:
Colleen DeCourcy
Executive Creative Director:
Susan Hoffman
ECD:
Scott Vitrone
ECD:
Ian Reichenthal
Copywriter:
Carl Jannerfeldt
Art Director:
Trevor Gilley
Creative Director:
Jimm Lasser
Creative Director:
Caleb Jensen
Interactive Creative Director:
Erik Norin
Copywriter:
Laddie Peterson
Art Director:
Jeff Dryer
Developer:
Alex Kaminsky
Designer:
Chris Kelsch
Designer:
Ben Clark
Creative Tech Lead:
Alex Kaminsky
Senior Interactive Producer:
Victoria Krueger
Interactive Producer:
Jen Vladimirsky
Designer:
Stephanie Laemoa
Designer:
Joe Paganucci
Designer:
Darren Philip
Designer:
Nate Coonrod
Digital Strategist:
Marshall Ball
Brand Strategist:
Ben Alter
Director of Interactive Production:
Brandon Kaplan
Head of Content Production:
Lora Schulson
UX Lead:
Kate Bauer
Art Buying:
Sara Gold
Art Buying:
Michelle Chant
Art Buying:
George Qatsha
Business Affairs:
Adam Caviezel
Business Affairs:
Quentin Perry
Project Management:
Yann Samuels
Project Management:
Sunjoo Ryou
Photographer:
Chris McClelland
Mug Production Company:
MRN Media Inc.
Artist:
Mark Newell
Artist:
Penko Platikanov
Artist:
Rehndell Masi
Ceramic Studio:
Brickhouse Ceramic Art Center
Design & Development Partner Co:
Legwork Studio
Creative Director:
Dave Soderberg
Lead Developer:
Andy McIntosh
Developer:
Drew Dahlman
Developer:
Keith Driessen
Developer:
Matt Flesher
Developer:
Colin Nelson
Production Company:
The Mill
Director:
Jeffrey Dates
Executive Producer:
Will Mok
Line Producer:
Colin Moneymaker
Director of Photography:
Adam Carboni
Post-Production Company:
The Mill
Editor:
Alex Trierweller
Compositor:
Tommy Smith
Compositor:
Tomas Wall
Compositor:
Jamin Clutcher
Compositor:
Liz Berndt
Compositor:
Daniel Giraldo
Compositor:
Emily Bloom

See more credits

Category
Industry
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