Creativity

Southern Comfort's Newest Ad Features a Karate Master With the Smoothest Moves Ever

W+K Returns to Continue the Tale of the Man from 'Shampoo'

Published on Aug 19, 2013

Editor's Pick

Remember the SoCo-fueled man who spent some time getting the most comfortable shampoo ever, in Wieden & Kennedy's last ad for the liquor? Well, turns out he's got more than clean hair on his mind. He's also a karate-master, as evidenced in Tim Godsall's latest, which shows the mustachioed maestro regaling the ladies in the hair salon with some pretty snazzy moves. The best part: He does it all without breaking a sweat, and with bits of tin foil on his to-be-highlighted hair. The ad is set to "I'm a Fool to Care," by Les Paul & Mary Ford.

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Credits

Date
Aug 19, 2013
Agency:
Wieden & Kennedy New York
Client:
Southern Comfort
ECD/Production:
Scott Vitrone
ECD/Production:
Ian Reichenthal
Creative Director:
Jimm Lasser
Creative:
Jeff Dryer
Creative:
Nick Kaplan
Producer:
Orlee Tatarka
Head of Content Production:
Lora Schulson
Production Company:
Biscuit Filmworks LA
Director:
Tim Godsall
Executive Producer:
Holly Vega
Line Producer:
Rick Jarjoura
Director of Photography:
Darko Suvac
Editorial:
Mackenzie Cutler
Editor:
Gavin Cutler
Assistant Editor:
Ryan Steele
Post Executive Producer:
Sasha Hirschfeld
Visual Effects:
The Mill
Visual Effects Head of Production:
Sean Costelloe
Visual Effects Producer:
Orlaith Finucane
Lead Flame Artist:
Jade Kim
Visual Effects Supervisor:
Peter Smith
Visual Effects Supervisor:
Peter McAuley
Music Supervision:
Andrew Charles Kahn

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