Creativity

Southern Comfort: Night Institute

It doesn't quite match the prestige and value of an actual higher education, but Southern Comfort's "Night Institute" nevertheless aims to teach a meaningful discourse on turning your nightlife from &quo

Published on Aug 28, 2007

Editor's Pick

It doesn't quite match the prestige and value of an actual higher education, but Southern Comfort's "Night Institute" nevertheless aims to teach a meaningful discourse on turning your nightlife from "lame to legendary." With the help of partners like Maxim.com, Drink of the Week and online jukebox Pandora, all name brands amongst the young social set, SoCo's institute uses video and slideshows to teach visitors how to sharpen pickup skills, try new bar tricks along with several ways to cut a rug with a whiskey in hand.

"Students" can rate the curriculum and also draw up their own via the Online Course Creator, which provides educational itinerary suggestions including Cologne Application Techniques, Facial Horticulture, Bar Napkin Origami 101, Quick Comebacks, Techniques in Sneaking Out of Work Early and Taking a Disco Nap.

Keeping with its collegiate metaphors, the Institute also allows visitors to rack up credits by taking courses and in turn earn downloadable music from Rhapsody. Of course, with your nocturnal success, the results may vary.

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About

Credits

Date
Aug 28, 2007
Client:
Southern Comfort
Agency:
McKinney
Executive Creative Director:
David Baldwin
Group Creative Director:
Dave Cook
Associate Creative Director:
Glen Fellman
Art Director/Designer:
Scott Pridgen
Copywriter:
Brian Murray
Copywriter:
Micah Whitson
Senior Project Manager:
John Silverman
Interactive Technical Director:
Mark Congiusta
Interactive Programmer:
Clive Sweeney
Interactive Programmer:
Andy Zupko
Interactive Production Artist:
Tomas Antona
Interactive Producer:
Nicole Kuhnlein
Assistant Interactive Producer:
Christie Perkinson
Interactive Production Coordinator:
Lindsay Parina
Interactive Strategist:
Becky Minervino

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