The Most Comfortable, SoCo-Fueled Shampoo Ever

Southern Comfort Launches Newest 'Whatever's Comfortable' Spot

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Editor's Pick

"Beach" gives way to a non-descript beauty salon in Wieden & Kennedy New York's latest work for Southern Comfort. This time, "Whatever's Comfortable" focuses on the most relaxed man ever, who seems to be more comfortable than anyone has ever been in a wash-chair at a salon, getting his hair shampooed. The campaign seeks to celebrate people who have the confidence to just be themselves, and the spot launched this weekend.  Print elements feature hands holding glasses of SoCo in various ways.

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Jun 10, 2013
Wieden & Kennedy New York
Southern Comfort
Executive Creative Director:
Scott Vitrone
Executive Creative Director:
Ian Reichenthal
Creative Director:
Jimm Lasser
Nick Kaplan
Jeff Dryer
Orlee Tatarka
Head of Content Production:
Lora Schulson
Production Company:
Biscuit Filmworks LA
Tim Godsall
Holly Vega
Line Producer:
Rick Jarjoura
Director of Photgraphy:
Darko Suvac
Editorial Company:
MacKenzie Cutler
Gavin Cutler
Assistant Editor:
Ryan Steele
Post Executive Producer:
Sasha Hirschfeld
VFX Company:
The Mill
Head of Production:
Sean Costelloe
Senior Producer:
Charlotte Arnold
Orlaith Finucane
CD/Lead Flame Artist:
Jade Kim
Nuke Compositor:
John Mangia
Nuke Compositor:
Sabrina Tenore
CG Artist:
Emily Meger
CG Artist:
Laurent Giaume
CG Artist:
Ari Hwang
VFX Supervisor:
Peter Smith
VFX Supervisor:
Peter McAuley
The Beat
Lou Johnson
Music Supervisor:
Andrew Charles Kahn
Music Supervision Company:
Good Ear Music Supervision
Mix Company:
Sonic Union
Steve Rosen

See more credits

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