Creativity

Southern Comfort Introduces a New Predator During Shark Week

Her Manicure Could Kill

Published on Aug 11, 2014

Editor's Pick

It looks like Southern Comfort and Wieden + Kennedy New York are quietly jumping on the Shark Week bandwagon with the introduction of its latest non-speaking spokesperson, a lady barfly who sports what could possibly be the most dangerous manicure ever -- a spiky set of shark-adorned claws.

In this new ad directed by Steve Rogers via Biscuit Filmworks, Ms. Comfort uses her great white fingernails to mix her drinks and stab into a maraschino cherry while chillling at a local bar, taking in the smooth sounds of "Little Red Riding Hood" by Bushwalla and Sallie Ford & The Sound Outside. She's a refreshing addition to the brand's lineup of cool cats, which has included the hairy, portly beachcomber and the handlebar-mustached salon-goer.

The campaign will continue online, when Southern Comfort on Wednesday launches the Sharktender on Southerncomfort.com, which, according the W+K will be a "deep sea bartending experience" for which the brand and agency have adopted their very own shark. Visitors will be able to track his movements and receive location-based drink recs. The campaign can be followed on social media at #sharktender.

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About

Credits

Date
Aug 11, 2014
Agency:
Wieden & Kennedy New York
Client:
Southern Comfort
Director:
Steve Rogers
Production Company:
Biscuit Filmworks
Executive Creative Director:
Susan Hoffman
Creative Director:
Jimm Lasser
Creative Director:
Caleb Jensen
Creative:
Laddie Peterson
Creative:
Jeff Dryer
Producer:
Orlee Tatarka
Head of Content Production:
Nick Setounski
Production Company:
Biscuit Filmworks
Director:
Steve Rogers
Executive Producer:
Holly Vega
Managing Director:
Shawn Lacy
Line Producer:
Kathy Rhodes
Director of Photography:
Benoit Delhomme
Editorial Company:
Mackenzie Cutler
Editor:
Gavin Cutler
Assistant Editor:
Ryan Steele
Post Executive Producer:
Sasha Hirschfeld
VFX Company:
The Mill
VFX Senior Producer:
Orlaith Finucane
VFX Senior Producer:
Aleen Kim
Lead Flame Artist/Creative Director:
Jade Kim
Lead Flame Artist/Creative Director:
Margolit Steiner
CG Artist:
Laurent Giaume
Song:
Little Red Riding Hood
Artist, Lead Vocals:
Bushwalla
Artist, Background Vocals:
Sallie Ford
Artist, Instrumentals:
Graeme Gibson
Artist, Instrumentals:
Sallie Ford
Mix Company:
Sonic Union
Mixer:
Steve Rosen
Music Company:
Walker
Music Producer:
Sara Matarazzo
Music Coordinator:
Abbey Hickman

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