Creativity

Southern Comfort's Sharktender Takes to Twitter, Recipes in Tow

The Fiercely Manicured Femme Shares Thoughts, Discoveries And Cocktail Ideas.

Published on Aug 14, 2014

Editor's Pick

On the heels of the,Shark Week-themed spot it launched yesterday, Southern Comfort brings its geo-tagged Sharktender --a "shark" and "bartender" portmanteau -- online.

The fictional mixologist with tiger shark nails can now be found on the Southern Comfort website. There, visitors can track her and view a day in her life. The barkeep will be live tweeting from the liquor brand's twitter handle with the hashtag #sharktender. Tweets will include suggestions including drinks like the SHRK4LIFE, which consists of Southern Comfort, ginger ale and black licorice.

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About

Credits

Date
Aug 14, 2014
Agency:
Wieden & Kennedy New York
Client:
Southern Comfort

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