To register, get added benefits and unlimited access to articles, Become a Member. Already a Member? Sign in.

Southern Comfort's Sharktender Takes to Twitter, Recipes in Tow

The Fiercely Manicured Femme Shares Thoughts, Discoveries And Cocktail Ideas.

Editor's Pick

On the heels of the,Shark Week-themed spot it launched yesterday, Southern Comfort brings its geo-tagged Sharktender --a "shark" and "bartender" portmanteau -- online.

The fictional mixologist with tiger shark nails can now be found on the Southern Comfort website. There, visitors can track her and view a day in her life. The barkeep will be live tweeting from the liquor brand's twitter handle with the hashtag #sharktender. Tweets will include suggestions including drinks like the SHRK4LIFE, which consists of Southern Comfort, ginger ale and black licorice.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now

About

Credits
Date
Aug 14, 2014
Agency:
Wieden + Kennedy New York
Client:
Southern Comfort
Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. View all Newsletters

Become a Member of Ad Age