Creativity

Southern Comfort Introduces a 'Young Gun' in Latest Spot

W+K and Southern Comfort Present the Latest Comfortable Man

Published on Jun 18, 2014

Editor's Pick

Meet, Stephen, a bartender with a penchant for haphazard presentation and the latest face of Southern Comfort.

While last year's whimsical spot 'Dance' has been given a second life, just in time for the World Cup, this new ad from the liqueur brand is an appropriate addition to the series.

From the throwback quality found in previous efforts to the offbeat character marching to the beat of his own drum, Southern Comfort remains consistent. This time, however, the release coincides with the southerncomfort.com redesign launch. There, one of Stephen's more popular recipes can be found. It's a Cola. Not Neat.

Wieden + Kennedy's core SoCo team returns to work on this one along with Good Ear Music Supervision's Andrew Charles Kahn, choosing The Phantom's 'Love Me' as the backing track. For more on the "Whatever's Comfortable" campaign's song selections, read the article here.

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About

Credits

Date
Jun 18, 2014
Agency:
Wieden & Kennedy New York
Client:
Southern Comfort
Exec Creative Director:
Susan Hoffman
Creative Director:
Jimm Lasser
Creative Director:
Caleb Jensen
Creative:
Andrew Jasperson
Creative:
Fabian Berglund
Producer:
Orlee Tatarka
Head of Content Production:
Nick Setounski
Production Company:
Biscuit Filmworks
Director:
Steve Rodgers
Executive Producer:
Holly Vega
Managing Director:
Shawn Lacy
Line Producer:
Kathy Rhodes
Director of Photography:
Benoit Delhomme
Editorial Company:
Mackenzie Cutler
Editor:
Gavin Cutler
Assistant Editor:
Ryan Steele
VFX Company:
The Mill
VFX Senior Producer:
Orlaith Finucane
VFX Senior Producer:
Aleen Kim
Lead Flame:
Jade Kim
Lead Flame:
Margolit Steiner
CG Artist:
Laurent Giaume
Song:
Love Me
Artist:
The Phantom
Music Supervisor:
Andrew Kahn
Mix Company:
Sonic Union
Mixer:
Steve Rosen

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