Creativity

Space Needle Corp.: SkyQ

Seattle's famous Space Needle, built for the 1962 World's Fair, has been updated for the 21st century by Hornall

Published on Jul 11, 2007

Editor's Pick

Seattle's famous Space Needle, built for the 1962 World's Fair, has been updated for the 21st century by Hornall Anderson in an ambitious project that's been branded SkyQ and themed "Live the View!"Theconcept is keyed to what Hornall callsan Immersion Interactive System,featuring"sub-brands" ranging from the Space Base (ground-level gift shop), totheSkyLine (100-foot level, where groups host special functions), to the rotating,completely redesignedrestaurant now known as SkyCity, tothe observation deck or O-Deck.

On this deck, where the "Live the View!" concept really kicks in, there's an Operable Camera Station where visitors can do high-def zooms and pans on the region. Other treats include a Voices of Seattle Station, the deliciously named Factoid Reveal Station, and the Time-Lapse Panorama Station, which features four 30-inch LCD panels that display what's billed as "a 360-degree, digitally stitched panoramic view of the Seattle skyline," as seen from the top the Needle. Besides all the interactive and environmental graphics, Hornall Anderson also created new identity, print collateral and merchandising materials.

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About

Credits

Date
Jul 11, 2007
Client:
Space Needle Corp.
Agency:
Hornall Anderson Design Works Seattle
Interactive Director:
Jamie Monberg
Interactive Designer:
Nathan Young
Interactive Designer:
Joe King
Interactive Designer:
Hans Krebs
Developer:
Adrien Lo
Developer:
Corey Paganucci
Technology:
Ryan Hickner
Technology:
Jordan Lee
Producer:
Chris Monberg
Print Designer:
David Bates
Print Designer:
Javas Lehn

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