Creativity

SPCA: Singalong

A shelter dog is the way to go.

Published on Jun 06, 2012

Editor's Pick

Adorable new commercial from the SPCA out of BBDO San Francisco tells the story of a puppy that came from a puppy mill -- "what a crime!" Because when you buy a puppy online, you never know in what conditions he might have lived in. The song is incredibly catchy, and a good play for SPCA, which might find a good audience in younger kids. It's also a departure from usual Sarah McLachlan-esque ads in the category, which focus on the emotional quotient by featuring sad-looking puppy dog eyes.

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Credits

Date
Jun 06, 2012
Agency:
BBDO San Francisco
Client:
SPCA
Creative Director:
Bryan Houlette
Associate Creative Director:
Ricard Valero
Writer:
Aryan Aminzadeh
Art Director:
Ricard Valero
Art Director:
Tor Weeks
EVP/Chairman:
Jim Lesser
VP/Executive Producer:
Kat Friis
Senior Producer:
Patti Bott
Production Company:
Partizan Films, UK
Director:
The Jullien Brothers
Director of Photography:
Daniel Trapp
Executive Producer:
Isabella Parish
Edit:
Partizan Films, UK
Edit:
Umlaut Films
Music:
Skyrmish UK

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