SPCA/MINI: Can You Teach a Dog to Drive?

Spoiler: Yes.

Published on Dec 05, 2012

Editor's Pick

Here's a really, really good reason to adopt a dog from the SPCA: It can drive. The Auckland arm of the Society for the Prevention of Cruelty to Animals teamed up with DraftFCB and MINI Cooper to teach dogs how to operate a car, in the hopes that it will draw attention to the talented and uber-adorable pooches that are up for adoption at the agency. The car company built a special vehicle that the dogs could actually drive, and trained Porter, Ginny and Monty, among others to become the world's first driving dogs.

It's a smart way to get some attention towards what's undoubtedly a worthy cause, satiating the interwebz never-ending thirst for amazing animal videos while actually doing some good.

Update: On Monday, Dec. 10, Porter, the 10 month old beardie cross, drove a MINI Countryman down a road and -- get this -- turned a corner, proving that you can teach a dog new tricks.

Rate this Ad

You must be registered to rate this ad.
Please or Register Now


Dec 05, 2012
DraftFCB Auckland
Executive Creative Director:
Regan Grafton
Executive Creative Director:
Tony Clewett
Matt Williams
Peter Vegas
Head of TV:
Esther Watkins
TV Producer:
Sarah Yetton
Marco Siraky
Head of Post Production:
Blaire Walker
Senior Designer:
Nick McFarlane
Interactive Designer:
Catherine Chi
Head of Digital Production:
Kevin Akers

Need a credit fix? Contact the Creativity Editors

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.