SPCA/MINI: Can You Teach a Dog to Drive?
Spoiler: Yes.
Here's a really, really good reason to adopt a dog from the SPCA: It can drive. The Auckland arm of the Society for the Prevention of Cruelty to Animals teamed up with DraftFCB and MINI Cooper to teach dogs how to operate a car, in the hopes that it will draw attention to the talented and uber-adorable pooches that are up for adoption at the agency. The car company built a special vehicle that the dogs could actually drive, and trained Porter, Ginny and Monty, among others to become the world's first driving dogs.
It's a smart way to get some attention towards what's undoubtedly a worthy cause, satiating the interwebz never-ending thirst for amazing animal videos while actually doing some good.
Update: On Monday, Dec. 10, Porter, the 10 month old beardie cross, drove a MINI Countryman down a road and -- get this -- turned a corner, proving that you can teach a dog new tricks.
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Full Credits
- Agency:
- DraftFCB Auckland
- Client:
- SPCA/MINI
- Executive Creative Director:
- Regan Grafton
- Executive Creative Director:
- Tony Clewett
- Creative:
- Matt Williams
- Creative:
- Peter Vegas
- Head of TV Production:
- Esther Watkins
- TV Producer:
- Sarah Yetton
- Director/Editor/Cinematography:
- Marco Siraky
- Head of Post Production:
- Blaire Walker
- Senior Designer:
- Nick McFarlane
- Interactive Designer:
- Catherine Chi
- Head of Digital Production:
- Kevin Akers
Date
Dec 05, 2012
