Creativity

SPCA/MINI: Meet Porter

Mission successful.

Published on Dec 10, 2012

Editor's Pick

Last week, the New Zealand SPCA, MINI and DraftFCB Auckland asked: Can you teach a dog to drive? And after Porter, a 10 month old beardie cross successfully drove a MINI Countryman down a road and turned a corner on Monday night in New Zealand, the answer is resounding "yes."

The project, which began two months ago, was an effort to raise the profile of shelter and rescue dogs, and focused on three pooches, Monty, Porter and Ginny, who underwent a training process to teach them new tricks.

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About

Credits

Date
Dec 10, 2012
Agency:
DraftFCB Auckland
Client:
SPCA/MINI

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