Special Olympics: R-Word Exchange

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About

Description
For Special Olympics, UCB comics tweeted from @EndtheWord to offer new words in exchange for the hurtful R-Word, retarded.
Credits
Date
Jun 05, 2014
Agency:
Y&R New York
Chief Creative Officer:
Jim Elliott
Client:
Special Olympics
Agency:
VML New York
Creative Director:
John Bollinger
Creative Director:
Simon Hunt
Executive Director of Content Production:
Letitia Jacobs
Account Managing Director:
Britta Dahl
Account Managing Director:
Chris Wilson
Planning Director:
Tara Fray
Planner:
John Swan
Executive Content Producer:
Craig Jelniker
Content Producer:
Sasha Stoecklein
Executive Creative Director:
Mike Wente
Creative Director:
Brian Musich
Associate Creative Director:
Gary Baker
Community Manager:
Stephanie Campbell
Illustrator:
Sam Hendricks
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