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Specialized: Hill

Tour de France ride along.

Editor's Pick

Specialized "In It To Win It" campaign, created out of Goodby, Silverstein & Partners, asked online fans to support and ride along with either Andy Schleck or Alberto Contador during the Tour de France. Fans who signed up would see their names on a special "Name Frame" bike and the company would also give away bikes for each of the 21 legs of the tour. The campaign also includes TV and print executions.

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About

Credits
Date
Jul 14, 2010
Agency:
Goodby Silverstein & Partners
Client:
Specialized
Creative Director:
Rich Silverstein
Agency:
Goodby Silverstein & Partners
Creative Director:
Rich Silverstein
Group Creative Director:
Margaret Johnson
Group Creative Director:
Margaret Johnson
Associate Creative Director:
David Kolbusz
Associate Creative Director:
David Kolbusz
Copywriter:
John Cross
Copywriter:
John Cross
Art Director:
Adrien Bindi
Art Director:
Adrien Bindi
Executive Producer:
Peter Albrycht
Producer:
Jim Vaughn
Production Company:
Parish Media
Website Production Company:
Kurt Noble, Inc
Director:
Ian Schiller
Executive Producer:
Ian Schiller
Producer:
Scott Samuelson
Producer:
David Lambert
Director of Photography:
Gilbert Salas
Editorial Company:
Lost Planet Editorial
Editor:
Max Koepke
Music:
Human
Post Production:
Spypost
EFX Company:
Spypost
Flame Artist:
Darren Orr
Producer:
Lori Joseph
Post Production Supervisor:
TJ Kearney

See more credits

Category
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