Specialized: Ride-In Movies

Forget drive-ins. Bicycles, not cars, are the vehicles of choice for making the trek to the "Specialized Ride-In Movies" online theater, created by Goodby, Silverstein & Partners. The website features a virt

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Forget drive-ins. Bicycles, not cars, are the vehicles of choice for making the trek to the "Specialized Ride-In Movies" online theater, created by Goodby, Silverstein & Partners. The website features a virtual screen in the middle of the desert showcasing edgy webfilms like "Happy Entrails" (on AdCritic.com now) and "Outlaw in Lycra," which tout the benefits of high-performance Specialized bikes the Stumpjumper FSR and the S-Works Roubaix SL, respectively. After enjoying the show, viewers can go behind the screen to get up close and personal with the bikes themselves. And that's not all, as more films are on the way, with the newest release set to premiere in early fall.
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About

Credits
Date
Aug 10, 2006
Creative Director:
Rich Silverstein
Creative Director:
Steve Simpson
Creative Director:
Keith Anderson
Associate Creative Director:
Bob Winter
Art Director:
Jason Warne
Art Director:
Aaron Dietz
Copywriter:
Spencer Riviera
Copywriter:
Mandy Dietz
Interactive Producer:
Carey Head
Photographer:
Dan Escobar
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