Creativity

Specsavers Capitalizes on Oscars Mix-Up With a Funny Social post

Facebook Post Mocks Envelope Confusion

By Alexandra Jardine. Published on Feb 28, 2017

Editor's Pick

Specsavers moved quickly yesterday to capitalize on the monumental mix-up at the Oscars, in which "LaLaLand" was wrongly announced as Best Picture instead of "Moonlight."

This was classic material for its "Should've gone to Specsavers" tagline. So the brand's Australian marketing team took to Facebook post a blurry image of an envelope reading "Best Picture: Moonlight," together with the the caption, "You'd have to be living in la la land to get this wrong."

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About

Credits

Date
Feb 28, 2017
Client:
Specsavers Australia

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