Creativity

John Cleese Is Back as Basil Fawlty for Specsavers

Comedy Legend Recreates Famous Car-Attacking Scene

By Alexandra Jardine. Published on Jan 04, 2016

Editor's Pick

Specsavers' "Should have gone to Specsavers" gag has been running for so many years it ought to be wearing thin -- but it isn't, especially when the brand enlists the likes of comedy legend John Cleese to star in in its spots.

In this ad, directed by Tim Bullock of Blink, Cleese reprises his role as Basil Fawlty of "Fawlty Towers" and indeed creates an updated version of the famous scene where an enraged Basil attacks his own car with a tree branch. Of course, in this case it's not his own car.

Cleese worked closely with the team on script development and you can see a behind-the-scenes interview with the actor on YouTube, where he mentions how he's rejected many previous advertising approaches. That's a real tribute to Spescavers.

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About

Credits

Date
Jan 04, 2016
Agency:
Specsavers Creative
Client:
Specsavers
Marketing Director:
Richard Holmes
Director:
Tim Bullock
Production Company:
Blink
Creative Director:
Graham Daldry
Creative Team:
Graham Daldry
Creative Team:
Simon Bougourd
Creative Team:
Neil Brush
Creative Team:
John Cleese
Agency Producer:
Sam Lock
Media Company:
Manning Gottlieb OMD
Production Company:
Blink
Director:
Tim Bullock
Director of Photography:
Stephen Keith Roach
Production Company Producer:
Ewen Brown
Post Production:
MPC
Editor:
Mark Burnett @Whitehouse
Audio Post Production:
Simon Capes @ Soho Square Studios

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