Specsavers Makes Fun of Apple's Phone Leak in Topical Outdoor Campaign

Real-Time News Campaign Reminds People to Book an Eye Test

By Alexandra Jardine. Published on Sep 12, 2017

Editor's Pick

U.K. optical retailer Specsavers is using digital outdoor media to reference topical, up-to-the minute news stories and trending gossip in a campaign reminding people of the importance of getting their eyes tested.

The ads, launched for National Eye Week, yesterday focused on Apple's embarrassing iPhone leak, as well as a story about Manchester United manager Jose Mourinho snubbing a handshake from the Stoke City manager Mark Hughes on the weekend. Lines like "More Important Than Leaking Phones" and "More Important Than Post-Match Handshakes" are followed by the call to action to book an eye test at

The campaign is created in-house by Specsavers Creative and produced by digital production company Grand Visual. Copy will be updated throughout the day to keep the topics relevant, and the campaign runs on predominantly roadside screens, alongside rail, across 12 UK cities through September 25.

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Sep 12, 2017
Specsavers Creative
Digital Production Company:
Grand Visual
Creative Director:
Graham Daldry
Richard James
Art Director:
Naomi Bishop
Media Agency:
Manning Gottlieb OMD
Media Agency:
Talon Outdoor
Creative Planner:
Ruth Armour
Creative Planner:
Jo Fisher
DOOH Campaign Management:
OpenLoop from QDOT
Campaign Management:
Fiona Dunham
Digital Out of Home Production Company:
Grand Visual
Chief Creative Officer:
Dan Dawson
Account Director:
Ben Privett
Production Director:
David Bowry
Technical Director:
Keira Kaine
Senior Developer:
Steve Powell
Digital Director:
Ric Albert
Christina Edwards
Motion Graphics:
Will Culshaw
Motion Graphics:
Pete Tomlinson

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