Creativity

Specsavers: North Korea/South Korea

In hindsight, this could have been avoided.

Published on Jul 30, 2012

Editor's Pick

After London 2012 organizers messed up by showing the South Korean flag while introducing the North Korean women's soccer team, Specsavers has quickly capitalized on the kerfuffle with a well-placed ad featuring the brand's familiar tag: "Should have gone to Specsavers."

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About

Credits

Date
Jul 30, 2012
Client:
Specsavers

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