Creativity

Specsavers Sent a Teddy Bear Into Space to Make This Commercial

Simon Ratigan Directs Charming Ad for U.K Optical Retailer Starring a Stratospheric Toy

Published on Mar 19, 2015

Editor's Pick

What is it with adland's fascination with space at the moment -- a delayed knock-on effect from "Gravity" and Red Bull Stratos perhaps? In the past week, we've seen a candy-powered space rocket from Japan and a creative embarking on a mission into space, courtesy of FCB Paris. And now, Specsavers has revealed that for its latest campaign, it actually sent a bespectacled teddy bear up into the stratosphere.

The ad, created in-house and directed by Simon Ratigan of HLA, is charming regardless of the space element. It promotes a 2-for-1 offer on kids' glasses at the optical retailer, and depicts all the many ways kids can lose their glasses, from leaving them on a sushi conveyor belt to letting a giraffe eat them at the zoo. And then, there's putting them on a teddy bear strapped to some powerful balloons.

Specsavers plans a whole range of social activity around the #teddyinspace hashtag, and, once the ad goes live on Saturday night, it will release a "Making Of" film on YouTube showing how it was done.

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About

Credits

Date
Mar 19, 2015
Agency:
Specsavers Creative
Client:
Specsavers
Production Company:
HLA
Director:
Simon Ratigan
Creative Director:
Graham Daldry
Copywriter:
Aaron Scoones
Art Director:
Mike Hutchinson
Agency Producer:
Sam Lock
Media Agency:
Manning Gottlieb OMD
Production Company:
HLA
Director:
Simon Ratigan
HLA Executive Producer:
Mike Wells
HLA Producer:
Tim Daukes
Editor:
Owen Oppenheimer
Post-Production/VFX:
The Mill
Audio Post-Production:
Soho Square Studios

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