Creativity

Bingo-Playing Seniors Get A WorkOut In New Specsavers Commercial

Short-Sighted Aerobics Teacher Is Subject of Campaign's Latest Spot

Published on Nov 21, 2013

Editor's Pick

U.K. optical retailer Specsavers has been running the same someone-can't-see-so-something-outrageous-happens gag for years (see some great example to the right), but it seems to never get old. In the latest "should have gone to Specsavers" spot, an over-enthusiastic aerobics teacher stumbles into the wrong room to teach her class, puts on "Sexy And I Know It" and starts off before having a good look around. The senior citizens gathered to play Bingo are hilariously bemused, before they get into the spirit of it all. As always, the spot was created in-house by Specsavers Creative; Tim Bullock of Hungry Man directed.

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About

Credits

Date
Nov 21, 2013
Agency:
Specsavers Creative
Client:
Specsavers
Production Company:
Hungry Man
Director:
Tim Bullock

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