Creativity

Spectrum's monsters throw shade at DirecTV at a suburban BBQ

More relatable humor from David Shane and Something Different

By Alexandra Jardine. Published on Apr 13, 2018

Editor's Pick

Spectrum continues to throw shade at its rivals, including DirecTV, in the latest humorous spots in its ongoing "Monsters" campaign, created once again by Something Different and directed by David Shane,.

One of the ads sees a group of monsters sitting around at a suburban BBQ. Werewolf mom is discussing how DirecTV charges 99 dollars for any callout--the others keep guessing at situations that could result in a damaged dish, which gradually get more and more absurd (vultures, alients living in there, a family of squirrels having a party). Wacth out for the final anecdote by the Mummy--and the cynical ventriloquist's dummy.

Another beautifully written ad depicts a mom vampire trying to get her husband and kids to stop using up all their (slow) internet.

What stands out about this campaign is the extent to which the characters are relatable--ordinary Americans having the kind of conversations you might expect about their problems with their internet--yet it gets a fresh spin with the monster twist.

Rate this Ad

You must be registered to rate this ad.
Please or Register Now

Credits

Date
Apr 13, 2018
Agency:
Something Different New York
Client:
Spectrum
Partner:
Tommy Henvey
Chief Creative Officer:
Tommy Henvey
Managing Partner:
Patti McConnell
Executive Producer:
Patti McConnell
Creative Director:
Richard Ryan
Senior Producer:
Garrett Crabb
Account Director:
Meghan Linehan
Production Coordinator:
Hanna Wexler
SVP, Marketing & Creative Strategy:
Joe Leonard
VP, Marketing & Creative Strategy:
Jim Obermeyer
Senior Director, Marketing & Creative Strategy:
Amy Kantrowitz
Senior Director, Marketing & Creative Strategy:
Lindsay Hittner
Production Company:
O Positive
Director:
David Shane
Executive Producer:
Ralph Laucella
Executive Producer:
Marc Grill
Executive Producer:
Ken Licata
Line Producer:
Ken Licata
Production Designer:
Dan Ouellette
Set Decorator:
Marlene Guidara
Prop Master:
Paul Linkogle
Special FX Makeup:
Ed French
Makeup:
Linda Barcojo
Costume Designer:
Melissa Desrosiers
Costumer:
Jacey Stamier
Post Production:
Crew Cuts
Partner:
Jake Jacobsen
Editor:
Jake Jacobsen
Assistant Editor:
Cal Ciarcia
Partner:
Nancy Jacobsen
Executive Producer:
Nancy Jacobsen
Producer:
Diana Seldin
Post Effects Producer:
Stephanie Norris
Music:
JSM Music
Chief Creative Officer:
Joel Simon
Executive Producer:
Jeff Fiorello
Composer:
Joel Simon
Composer:
Seamus Kilmartin

Need a credit fix? Contact the Creativity Editors

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.