Creativity

DirecTV Turns Parents Monstrous in Ad From Spectrum

Competitive Advertising With a Black Comedy Touch From the Cable Brand

By Alexandra Jardine. Published on Sep 19, 2017

Editor's Pick

Charter Communications' cable brand Spectrum has debuted its latest monster-themed ad, this time riding the back-to-school wave with a tale about werewolf parents.

The continuing campaign from Something Different sees the werewolf dad from the original spot (featuring a cast of suburban monsters on a train) joined by his better half in a meeting with their daughter's teacher, who shows them some of their child's recent artwork.

While Mom and Dad are impressed -- "Wow, this is great! I love those little sticky things," the father says, noticing the Post-Its on the page. The teacher notes, however, that those are meant to cover some questionable images and "pretty rough language."

"It's called 'Daddy on DirecTV,'" she explains of the work, prompting a rant from the father about DirecTV's lousy deals and lack of NFL, captured colorfully on the page.

The monsters have made for a memorable approach to competitive advertising. As directed by black comedy specialist David Shane of O Positive, the spot continues to bring character-driven flair and humor that will make you laugh rather than wince.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
Sep 19, 2017
Agency:
Something Different New York
Chief Creative:
Tommy Henvey
Client:
Spectrum
Managing Partner:
Patti McConnell
Executive Producer:
Patti McConnell
Group Creative Director:
Richard Ryan
Account Director:
Meghan Linehan
Senior Producer:
Garrett Crabb
Production Coordinator:
Jamie Eisman
Production Company:
O Positive
Director:
David Shane
Executive Producer:
Marc Grill
Executive Producer:
Ralph Laucella
Producer:
Ken Licata
Director of Photography:
Marc Laliberte-Else
Production Designer:
Dan Ouellete
Edit Company:
Crew Cuts
Partner:
Jake Jacobsen
Editor:
Jake Jacobsen
Assistant Editor:
Jake Trill
Producer:
Sara Arnold
Post EFX Producer:
Stephanie Norris
Music Company:
JSM Music
Chief Creative Officer:
Joel Simon
Executive Producer:
Jeff Fiorello
Composer:
Joel Simon
Composer:
Seamus Kilmartin

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.